Nuvida originated from a Korean word, meaning “go around”.

We believe that each community in the world has its own unique culture in the beauty industry.


We desire to “go around” the world to experience and expose ourselves to those cultures,

not only to learn new skills or techniques, but also to share our “Nuvida”culture and inspire

each other with new trends.

Nuvida, going around, is the first step for everything we desire, and what we believe needs

to be carried out for our continuous progress.



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LA BIOSTHETIQUE            is the combination of life and beauty, bios and aesthetics. As the European leader in luxury cosmetics, La Biosthetique's 70 years of research and development has enabled the Paris based company to put harmony and beauty first. Radiant skin, beautiful hair and Total Beauty is the consistent result. That simply, is our Culture of Total Beauty philosophy; weaved together with state-of-the-art research and natural ingredients which mimic our body, designed to deliver performance, premium service packaged with the most meticulous care and of course, our family.

Founded by Parisian bio-chemist Marcel Contier in 1947, La Biosthetique was born from the passion to create hair and beauty products from natural, pure ingredients which work in harmony with our own bio-chemistry. With our heart and soul headquartered in the world capital of beauty, Paris and our state-of-the-art laboratories in Germany, La Biosthetique blends luxury Parisian service with German technology for the most effective, exquisite and exclusive products in the hair and beauty industry.